Sarah Haran is the founder and designer behind VVA. However, fashion design was never at the forefront of Sarah’s professional career. It was in fact her current, highly successful role in IT that led her towards founding VVA.
Sarah is currently Chief Operations Officer of a hugely successful IT services company. As a director of an AIM listed company, Sarah travels on a weekly basis for business meetings and networking events. It was this element of her role that was the initial catalyst for her handbag collection.
Determined to find a multi-purpose yet stylish handbag, which could be used for both business meetings and formal functions in the evening, VVA was born.
Having always had a keen interest in fashion, Sarah decided to create a premium handbag brand that allowed individuality, function and choice to exist in handbags that were both beautiful and timeless. The bags had to durable and big enough to carry her work belongings while out of the office, but also sleek and stylish to take to evening occasions and use at the weekends.
“I had always been interested in fashion and having previously designed clothes and interior accessories, I saw an opportunity to address my handbag frustrations by creating a handbag concept that could transform from travel to business to play. My idea was to combine functionality and versatility with style – utilising the very best leather and hardware components.” – Sarah Haran
Functional versatility is the driving force behind VVA and has always been at the forefront of the brands ethos. The collection evokes both versatility and elegance, and each VVA bag can be carried and styled in number of different ways.
VVA handbags are individually produced and crafted by hand, using the finest British and Italian leathers. Hand finished with silver nickel details, each bag as unique as you are.
The Dahlia Tote is VVA’s most popular style. A timeless classic made with the finest leathers and silver nickel finishings, the Dahlia Tote can be easily customised and transformed to suit every occasion.
Today, Sarah designs stunning versatile handbags with matching accessories, all available in a variety of premium leathers, colours and prints. The collection is effortless and timeless, while still highly functional. Ensuring that every occasion is met with confidence and style.